Two kinds of published review count: wearer reviews on FragranceRecs and first-hand comments quoted from around the web, each linked to its source. Each one is read as positive, mixed or negative. A wearer review's star rating decides it (4–5 positive, 3 mixed, 1–2 negative); quoted comments are judged when they are moderated, and ones nobody has judged yet don't count. Only reviews from the last 3 years count.
The order rewards fragrances that are both well liked and widely discussed: we count how many more positive reviews a fragrance has than an average fragrance with the same number of reviews would have. A fragrance with 33 positive reviews out of 43 therefore ranks above one with 15 out of 17, which is why the order doesn't always follow the share of positive reviews.
A fragrance needs at least 6 reviews, at least 60% of them positive (mixed counting as half), to be listed, and this list only includes fragrances with a unisex for. We never pad a list: only 1 fragrance qualify right now, so that's how many you see.
The list re-ranks itself as new reviews are published. There are no sponsored placements, affiliate links or paid rankings.